CRM Specialist

Permanent employee, Full-time · Malta

25,000 - 40,000 € per year

Your mission

Your role will be crucial in making sure our systems are efficient and up-to-date, helping us maintain a strong connection with our customers.

Your job will also involve designing marketing campaigns and communication strategies to increase customer retention, loyalty, and overall value. You'll focus on creating targeted initiatives that resonate with our customers, ensuring they feel valued and engaged.

Additionally, you will develop and implement CRM strategies that support our business objectives. Leading cross-functional teams, you'll ensure customer engagement is consistent and impactful across all digital platforms. This role is vital for integrating our efforts into a unified strategy that drives customer satisfaction and business growth.

Responsibilities

Analyse customer behaviour, segmentation, and feedback to tailor customer interactions and improve customer satisfaction.
Utilise analytics to generate insights and make data-driven decisions that support CRM objectives.
Identify new opportunities for customer acquisition and retention.
Plan and execute A/B testing to refine CRM tactics.
Work closely with other departments to integrate CRM strategies with overall business objectives.
Assisting with content localization and the execution of promotional materials to ensure relevance and effectiveness.
Track and report on the effectiveness of CRM strategies and initiatives, ensuring alignment with growth targets.
Collaborating with Customer Support to identify opportunities for development

Requirements

At least 2 years in CRM, customer engagement, or a related field.
Strong understanding of CRM platforms and customer data analytics.
Expertise in customer segmentation and database management.
Proficiency in engagement analytics and communication channel optimization.
Excellent analytical, problem-solving, and organisational skills.
Strong communication skills with the ability to manage multiple projects simultaneously.
Experience in affiliate marketing and iGaming (mandatory)
Fluent in Brazilian Portuguese (mandatory)
Interest and experience working with AI tools
Basic HTML knowledge

Benefits

40 days of holidays of your choosing (take only the bank holidays you want!)
Flexible working hours.
Competitive salary based on experience with great opportunities to grow (from 25,000€ up to 40,000€/year).
Other benefits and allowances such as Gym, Private Health Insurance and Education.
Clear short to medium-term objectives that will lead to a clear career path;

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About us

Odds Scanner Group is a media and technology startup based in Malta, active in various European and Latin American markets within the sports and gambling industries. Our brands, including Odds Scanner, Sambafoot and Mega Chute, lead the way in delivering high-performance conversion funnels and engaging sports content. We have a diverse and international team with members working from Malta, Portugal, Brazil, and beyond.

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We are looking forward to hearing from you!

Thank you for your interest in Odds Scanner. Please fill out the following short form. Should you have difficulties with the upload of your data, please send an email to hr@oddsscanner.com.